Pricing
10 € a month. Then pay per active client.
One simple price list. No mandatory setup fee, no commission, no hidden fees.
per month for the interface, net of VAT. Your first 3 active clients are included
- Full Coach Desk and trainer app
- Your brand: own logo and colours, no PRIME name Included
- AI coach with your rulebook and the safety layer
- Marketplace listing and public page
- Backup and export
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per active client per month, net of VAT, on top of the base fee
- Everything in the base fee
- The first 3 seats stay included every month
- Clients who only book sessions are not counted
Paused, archived and quiet clients cost nothing.
Onboarding call, once, net of VAT
- Guided 1:1 setup call with Daniel’s team, about 45 minutes
- Your offer, payments, first client and import, set up together
- You pick a time on the booking page
- Not needed to start: the setup also works on your own
Not bookable yet.
Included in the base fee
- Coach Desk and trainer app, all features
- Your brand, not ours Your own logo and colours on your public page and in the client app, without the PRIME name.
- AI coach with your rulebook and the safety layer
- Your first three active clients, every month
- Marketplace listing, public page, backup and export
Your brand runs inside the PRIME app. An App Store or Google Play listing under your own name is not included.
Price list
| Item | What you get | Price, net |
|---|---|---|
| Base fee | The interface: Coach Desk, trainer app and the AI coach with the safety layer | 10 € / month |
| Your brand Your brand, not ours | Your own logo and colours on your public page and in the client app, without the PRIME name | included |
| Seats 1–3 | Your first three active clients each month | included |
| Seat, from the 4th | Each further active client | 6.50 € / month |
| One-time: onboarding call | Optional. Guided 1:1 setup call with Daniel’s team, about 45 minutes. You pick a time on the booking page | 100 € once |
| Clients who only book sessions | In-person bookings and session packages without app plan, AI coach, check-ins or logging | not counted |
| Marketplace listing, commission | Nothing extra. Your coaching price is yours | none |
“Active” means: the client used their app plan, the AI coach, check-ins or logging with you in that month. A client who only books sessions or session packages with you, with none of these, is not an active client and costs no seat. Invited, paused, archived and quiet clients are not counted either.
What will I pay?
Move the slider.
Own logo and colours, without the PRIME name.
Clients who only book sessions are not active clients: leave them out of the slider. The onboarding call is a separate one-time item. VAT is added where it applies.
What your clients pay is separate
You set your own coaching prices. Clients pay you through your own Stripe account. PRIME never takes a share.
No prices inside the client app
Your prices appear on your public web page only. The app never shows a price.
VAT
All prices on this page are net. VAT is added where it applies.
Pricing questions
What counts as an active client?
A client who used their app plan, the AI coach, check-ins or logging with you in that month. A client who only books sessions or session packages with you, with none of these, is not an active client and costs no seat. Invited, paused, archived and quiet clients are not counted either.
Do the three included seats run out?
No. Your first three active clients are included in the 10 € base fee every month. There is no 0 € plan: the base fee is due every month, also with fewer than three clients.
What is the base fee for?
For the interface: the Coach Desk, the trainer app and the AI coach with the safety layer. It is 10 € a month, net of VAT, and includes your first three active clients and your own branding (logo and colours, without the PRIME name).
Does my own branding cost extra?
No. Your own logo and colours on your public page and in the client app, without the PRIME name, are included in the base fee for every trainer. It is not an add-on. Your brand runs inside the PRIME app: a store listing under your own name is not included. On the legal and privacy screens your clients still see who provides the software.
What is the onboarding call?
An optional, guided 1:1 setup call with Daniel’s team, about 45 minutes, for 100 € once, net of VAT. You pick a time on the booking page. You do not need it to start.
Are there hidden fees or a commission?
No. You pay the base fee and the seat fee from the 4th active client. Your own branding is included, not an add-on. The onboarding call is optional. PRIME takes nothing from what your clients pay you. Stripe charges its own payment fees on your account.
What happens if I go from 12 clients to 5?
Your next monthly invoice is lower. On top of the base fee you only pay for clients who were active in that month.
10 € a month. First three clients included.
The base fee covers the Coach Desk, the trainer app and the AI coach. From the fourth active client it is 6.50 € per client. Clients who only book sessions cost nothing.
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